The Importance of Using Facebook As a Marketing Tool For Your Business

• Create a Facebook business page so that you can begin to connect with others who have similar interests.  As you develop new friends they can help you spread the word for you. If you want to get the good results from using Facebook, the key is to have an a lot of people that Like your Facebook page. If you have someone on your side, it can be easy to achieve this.

• Your Facebook page needs to contain information that your audience is not able to get anywhere else. If they feel like they are reading old content, it will not give them the incentive to return. Make sure that you offer exclusive content that is only available for people that have subscribed to your page.

• Be sure to update your Facebook page regularly. It doesn’t matter how great your Facebook page is. If you’re failing to update on a regular basis, you could be losing the attention of your customers. Make sure you post to the page often and answer any customer questions or feedback in a timely manner.

• If you are using Facebook to market your business, make sure that you completely fill in the “about” section. This is a great way to communicate what your business is about. It is also an excellent area to put in contact information, locations, phone numbers and other helpful information about your business.

• Consider purchasing Facebook ads. The ad can be targeted to users of a certain gender or age. To use Facebook Ads effectively, you also can keep to a budget, allowing you to do as little or as much as you wish. This is a valuable tool as you do not have to commit funds long-term to the advertisement. When the promotion is over, you can put an end to your ad. That is the charm of facebook ads to be used as facebook marketing strategy.

• When thinking of information to share with your followers on Facebook, try to keep them relevant to what is going on with your business or industry. If your company sells auto parts, you should make posts about auto parts. Posting photos of cats or other irrellavant topics will ensure that people unfollow your page.

• Never buy Facebook fans to make you look bigger than you are. It may be tempting to throw down some cash to buy your way in to big fan numbers, but it never turns out the way you want. Those hallow fans bring nothing to the table, and people who are in the business can see through this tactic in a heartbeat. It’s never worth it.

• Try to always post things that are positive and upbeat. Don’t post topics that make fun of an individual or a group and never post anything that sensationizes someone else’s tragedy. It is a better long-term strategy to always keep things positive rather than attempting to harness the negative energy of others and trying to benefit from others misfortune.

• You can offer prizes for Facebook “likes”. If someone likes your page it will get you a ton of exposure. It is appealing to users to get a free gift when they give a page a like. It has been quite a successful Facebook marketing strategy and also working as well. It could be a sweepstakes or something that every person gets. If you give them something they like, they will probably not hesitate to “like” you.

• Keep your posts relevant. If you make kitchen appliances, everything you post about should have something to do with the kitchen. If you post too much about irrelevant things, the theme of your page will get lost and your bottom line could be affected as a result. It is important to stay on topic.

• It is possible to send out messages to all of your subscribers at once. While you have the ability to do this use it sparingly, as it can annoy people.  It can come in very handy if you have a big announcement or you are running a contest.  Save it for only your most important announcements.

• Attract Facebook page likes by running a special promotion or contest. Offer discounts or a freebie to the winner after you have met your target goal. This is a great way to gain subscribers in the short term, and get positive reviews from the contest winner in the future.

• Use Facebook to get some feedback from your fans. You could for instance share a poll to find out which product your fans prefer. Generate some interest for your Facebook marketing campaign by involving your subscribers in decisions regarding launching new products. Create a poll to find out what kind of products your subscribers would like to see in the future.

• Promote your Facebook posts on Twitter. Twitter is an amazing social media for link sharing. If you take the time to craft some excellent Facebook posts, then get the word out by passing it through your Twitter stream. Don’t be afraid to tweet it a few times over the course of the week to help the content gain some traction.

• Think about joining groups on Facebook that are related to the field that you work in. The more of a presence that you make on Facebook, the more people you will end up reaching. As you know, the more people that you reach, the higher your earning potential will be.

• Be strategic about when you post. Every target audience is different in terms of the time they have to surf social media sites during the day. If you are posting at 9am, but your audience tends to surf at night, then you are missing out on golden opportunities to build communication and community with these people. Post when your audience tends to be around.

You should recognize by now that it isn’t very difficult to get into Facebook marketing. All you have to do is use what you have learned here and keep learning whatever you can about Facebook marketing from now on. Don’t let your competition get ahead of you and get to work on this as soon as possible!