Digital Advertising & SEO Marketing Agency in Frederick MD

Frederick MD Digital Marketing Expert

Digital Marketing Strategies for Businesses Affected By COVID-19 Pandemic

In 2021, we are still in the midst of the covid19 epidemic and all the shutdowns and confusion that have become part of our daily lives. Local brick and mortar businesses have been dealing with a retail apocalypse for almost a full year. 

Thankfully, we now have three vaccines and it seems as if there might be a light at the end of the tunnel at the amble media group in Frederick, Maryland.

Thankfully, we now have three vaccines and it seems as if there might be a light at the end of the tunnel.  If you are watching this video, you probably have a small business and you are researching online marketing techniques, if so, consider implementing the following five digital marketing strategies for small businesses in 2021.

Without further ado, let’s get started.

Define Your Target Audience


Tip Number 1- Define Your Target Audience

It is critical to use very precise targeting when you begin to build a marketing strategy for your business, go beyond traditional demographic targeting and be as specific as possible, create buyer personas for your ideal customer and really try to get to know who they are.

Buyer personas are a great way to define your audience in terms of demographics Responsibilities and interests. A targeted buyer persona will help jumpstart your business in the right direction.

Plus these personas can be used to segment your list and better personalize. Your sales and marketing messages.

Content Marketing


Tip Number 2 – Content Marketing

In the past, many businesses used advertising methods that would blatantly attempt to get consumers attention by interrupting what they were doing to Display a marketing message.

Television commercials are a perfect example of this, so are the ads that appear in the middle of newspaper columns or the banner ads that blink at you from the sidebars of websites and blogs.

But people don’t like being constantly interrupted as they go about their business online. Eventually, people learned to tune out these ads, which is exactly where the Phrase banner or advertising blindness came from marketing execs had to find new methods to market online ads to people, so they started to learn about the human psyche.

Eventually, marketers realized that interesting, creative and useful content, including videos, articles case studies and blog posts, were much more effective as a marketing tool.

The people who were targeted with content that they found to be interesting or fun would actively search out.

This type of content actively engage with it, return for new content and, most importantly, share it with friends, family and acquaintances.

Influencer Marketing


Tip Number 3 – Influencer Marketing

Influencers have been with us well before the digital age began.

In the past, influencers tended to be royalty. Politicians movie stars musicians and other people who were in the public eye with the rise in prominence of social media.

It’s now possible for anyone to become an influencer influencers, use one or more social media platforms, regularly post, interesting content and engage with the people who respond to that content.

By doing this, habitually they build loyal followings of people who care about their opinion and pay attention to what they post influencer marketing happens when a brand connects with one or more of these influencers and incentivizes the influencers to share the brand’s marketing message with their followers.



Tip number 4 – Search Engine Optimization

Search engine optimization is the practice of optimizing a website to attract traffic via search engines as search engines become more diversified. SEO has also evolved.

There are now many different facets of SEO each targeting a different type of search that an end user could perform.

These include the following: organic search, engine, optimization local SEO, image, search, optimization news, search, optimization and voice SEO.

In a nutshell, SEO revolves around the idea of researching what search terms their customers are actually searching for then creating content using those search terms to make it easier for people to find your business.

If you create keyword, rich high quality content on a regular basis, you will increase the chances that these visitors will become interested in your business.

This process works hand in hand with the Content marketing strategy and helps build a loyal following of customers for your business tip.

Boost Your Social Media Content


Tip Number 5 – Boost Your Social Media Content

Social media algorithms are constantly evolving oftentimes. These changes mean it’s harder to gain traction organically.

That’s where paid advertisements and boosted posts can help level. The playing field, In fact paid ads, are expected to generate over 19 billion dollars in revenue.

In 2019 76% of B2C content marketers in North America used promoted posts in 2016. with 65% reporting that these posts were effective social ads, ranked slightly lower with 70% of B2C.

Marketers using them and 68% reporting them effective. Digital marketing is an ever-evolving topic with many facets As new technologies, social media platforms and other innovations become available.

They influence the landscape of digital marketing, bringing with them an abundance of new things to learn and it can be a challenge to keep up.

Amble media group is a social media, marketing digital marketer and product innovation.

Digital agency, firm, located in Frederick Maryland, by leveraging our design driven approach To build cutting edge digital solutions.

We provide maximum return on investment ROI to our clients and their customers.

Please contact us for a free consultation at 240-732-0100 or by email at

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