AN INTRODUCTION TO FIVERR.COM
Larger more established companies are more likely to have the money to pay for an in-house graphic design, editing and other professional services. Most startups can’t hire professional graphic designer’s or marketing professionals but they still need high-quality creative materials to create an interest and represent their brand. This has always been a major challenge for small business owners trying to succeed in an increasingly competitive marketplace.
Fiverr.com was founded in 2010 to provide a solution for this challenge. As the name implies, Fiverr is an online sales platform where freelancers provide just about any product or service you can imagine for as little as five dollars. Today Fiverr currently has over 3 million gigs in more than 100 categories across more than 196 countries.
Graphic web designers are particularly common on this Fiverr. You can find designers that will design logos, create social media ads, design eBook covers, brochure or even a complete website design.
Since Fiverr’s inception many small to medium size businesses now use Fiverr as their budget graphic design department. Here are some tips and tricks to get the most out of Fiverr.
FINDING THE RIGHT SELLER
Products and services from long standing highly rated freelancers tend to cost more than newer freelancers who are offering their services at a discount in order to build up their ranking. Sometimes these newer freelancers’ gigs might be offering a logo with the original source file where a difference freelancer charges an additional fee for the editable layered source file. Therefore, what looks like the same product or service can actually be very different from one another. There’s no standardization and little consistency from one gig to another so it’s worth your time to take your time and shop around in order to find the best deal.
DO YOUR RESEARCH
This is related to “FINDING THE RIGHT SELLER” but it also includes looking closely at the gig worker’s details such as their sample work, their turn around time to complete the gig as well carefully reading through their gig details in order to find out their English competency and attention to detail.
Fiverr uses a 3-tier system for rating their Sellers.
Level One Sellers requirements include having at least 10 individual orders (all time), earned at least $400, maintain a 4.8-star rating over the course of 60 days, 90% response rate and on-time order delivery rate over the course of 60 days & no warnings over the course of 30 days.
Level 2 Sellers Requirements add the requirement of at least 50 orders
A “Top Seller” is manually chosen by Fiverr staff based on approval ratings, work volume and involvement in the Fiverr community. Beyond that system, look at the number of gigs a vendor has completed, and read their reviews for details
Don’t let a single bad review disqualify an otherwise attractive option, but do use that information to identify and mitigate potential problems.
WRITING A GOOD PROJECT DESCRIPTION
Your final product or service and the level of satisfaction with the end product will be directly correlated to the quality of instructions that you provided to the Seller. Being as specific as possible in the details you provide! If you run out of space then include files that break down exactly what you have in mind, whether those are existing products with a similar look or examples that you found while browsing the Internet. Spending the time to provide clear and detailed instructions will save you headaches down the road.
RECEIVING YOUR ORDER
The Fiverr Seller Marketplace is fiercely competitive and for that reason the review that you leave the Seller is a really big deal for them whether they are trying to build up their Seller status or if they want to keep their Level 1, Level 2 or Top Seller status.
Vendors are eager to correct mistakes and misunderstandings to avoid incurring negative feedback. Take advantage of this and insist on a final product that makes you happy, even if it means requesting that a Seller make multiple revisions. Just because you might only be paying 5 dollars for something you should still expect a substandard product or service.
Five-dollar gigs aren’t exactly considered big money in first world countries, so it should come as no surprise that the majority of Fiverr freelancers are from third world countries like India, Pakistan, Malaysia, Eastern Europe and other countries where that kind of money stretches much farther. When communicating with your seller try to explain what you are looking for in your gig descriptions using simple English and try to be forgiving of minor grammar errors and misunderstandings.
FIND YOUR DIAMOND(S) IN THE ROUGH
Hiring a local graphic designer in the USA to create a logo for your business can easily cost a hundred dollars. Consider hiring 10 New Sellers on Fiverr to create a $5.00 logo for you. Chances are that you will get a couple of impressive logos from the 10 Sellers. The cost is still half of what you would have paid a local designer and now you have a few designers in your arsenal that can provide you with social media ad designs for a fraction of the cost that local talent would charge you for the same type of work.